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DRIVE4COPD Wins PRWeek Healthcare Campaign of the Year; screened more than a million for COPD in first year
PR Newswire
RIDGEFIELD, CT — DRIVE4COPD, the nation’s single largest awareness campaign for chronic obstructive pulmonary disease (COPD), was named the PRWeek Healthcare Campaign of the Year 2011.
The PRWeek Awards are described as the most prestigious honors in the public relations industry, given each year to the best corporate, non-profit, agency, and education teams.
All DRIVE4COPD communications highlighted the 5-question COPD Population Screener. In the program’s first year, DRIVE4COPD screened more than one million Americans for COPD risk.
Boehringer Ingelheim Pharmaceuticals is the founding sponsor of DRIVE4COPD, which is also supported by the COPD Foundation, American Association for Respiratory Care, Country Music Association, COPD Alliance, U.S. COPD Coalition and is the official health initiative of NASCAR.
DRIVE4COPD launched in February 2010 and was conceived and implemented by public relations agency Biosector 2, a part of inVentiv Health.
The judging panel consisted of more than 70 of the nation’s most respected practitioners from across the PR industry.
PR Week is an online service for the public relations industry, and also publishes a monthly print edition.
